Marketing Doctoral Candidate: Digital / Strategy / Services

I am currently completing a doctorate degree at Florida State University, with an emphasis in marketing. My dissertation examines personal media and digital marketing (i.e. mobile devices, apps, and social media) in a service context. Moreover, my research posits that marketing through newer electronic media is similar to strategy used within the marketing of services. Therefore, I focus on strategic managerial implications of electronic, social, and mobile marketing initiatives, as well as various areas within services marketing.

Research Publications and Advanced Reviews:

• Bacile, Todd J., Christine Ye, and Esther Swilley, “From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication”
  Second review requested at the Journal of Interactive Marketing.
• Bacile, Todd J., “The Klout Challenge: Preparing Your Students for Social Media Marketing”
  Conditionally accepted for a special issue on innovation at Marketing Education Review.
• Hofacker, Charles F. and Todd J. Bacile (2011), Electronic Marketing: Communicating, Selling and Connecting People with Networks and Software. Raleigh, NC: Lulu.
• Bacile, Todd J. and Ronald E. Goldsmith (2011), “A Services Perspective for Text Message Coupon Customization,” Journal of Research in Interactive Marketing, 5 (4), 244-257.